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Blue Ocean Strategy (BOS)

Blue Ocean Strategy is the most advanced and highly practical business concept published in 2005 by W. Chan Kim and Renee Mauborgne of the Blue Ocean Strategy Institute at INSEAD. The concept is result of 8 years of research, analysis of 30 industries, over a period of 120 years of business history, in over 150 different business situations. The outcome of the research suggests adopting of competition free environment (Blue Ocean) as the best strategy for any business, instead of spending money, energy, resources, time, ambitions, and the intellect in traditional competition based environments (Red Ocean).

Frameworks, Tools, Methodologies of BOS:

Formulation:
The Strategy Canvas
The initial litmus test for BOS: focus, divergence, compelling tagline
The 4 Actions Framework
ERRC Grid (Eliminate-Reduce-Raise-Create)
The 6 Paths Framework
Buyer Utility Map
Buyer Experience Cycle
Price Corridor of the Mass Model
4 Steps of Visualizing Strategy Process
Pioneer-Migrator-Settler Map
3 Tiers of Noncustomers Framework
The Sequence of Blue Ocean Strategy

Execution:
Tipping Point Leadership
4 Key Organizational Hurdles: Riding the "Electric Sewer" to break the Cognitive Hurdle, Redirecting from cold spots to hot spots and horse trading to overcome the Resource Hurdle, Placing Kingpins in a Fishbowl and atomize the change to jump over the Motivational Hurdle, Leverage your angels and consigliore to overcome the Political Hurdle
3 E Principles of Fair Process: engagement, explanation, clarity of expectations

Micro-Blue Ocean Strategy

We create Micro-Blue Oceans in business units through Strategy Development, Consulting and Training in:

Strategic Management
Sales Management
IT Management
Financial Management
Marketing Management
Distribution Management
e-Business Management
Operations Management
Human Resource Management
Knowledge Management
Performance Management
Quality Management
CSR Management

Blue Ocean Strategy for Development (BOS4D):

Orient MCT has founded the transformation of the magnificent corporate sector phenomenon of Blue Ocean Strategy into development and social sector channels. We create blue ocean strategy for development in critical areas of NGO operations in:
Fundraising
Advocacy & Communication
Communication in Emergencies
Community Engagement
Social Impact & Awareness
Positioning
CSR Partnerships

 

ORIENT MCT
PO Box 44713,
7th Floor – MashreqBank Bldg ,
Electra Street
(Near Madina Zayed Shopping Center)
Abu Dhabi, UAE

  • +971 2 6225999