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Competition is everywhere and companies have spent great efforts in using effective customer acquisition and retention programs, ranging from loyalty reward to subscription-based membership programs, for winning customer loyalty and commitment. It is imperative for organizations to continue retaining the most valued customers and acquiring new ones for business sustainability.
An effective customer acquisition and retention programme has the power of increasing customer loyalty, customer life time value, and developing long-lasting customer relationship. With a well-planned customer acquisition and retention programme, organizations can collect critical data about their customers to better understand their needs, customize future interactions with them, build relationships, seize opportunities and maximize profit for better business performance.

You will learn to

Upon completion, participants will gain the knowledge and skills to secure prospect commitment and win the deal.
Competency elements covered in this unit includes:

  • Review existing customer acquisition and retention programs to ensure that they are current.
  • Establish and manage customer acquisition and retention programs to increase customer loyalty.
  • Evaluate customer response to determine if customer needs and expectations are met.
  • Evaluate and refine customer acquisition and retention programs to increase customer loyalty.

ORIENT MCT
PO Box 44713,
7th Floor – MashreqBank Bldg ,
Electra Street
(Near Madina Zayed Shopping Center)
Abu Dhabi, UAE

  • +971 2 6225999