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CRM is a strategic methodology that recognizes customers as the core of the business. Organizations are finding that if they enhance the customer experience, a relationship can form between the customer and the organization. Sustaining this relationship over time leads to customer satisfaction and loyalty, which enhances an organization's competitive position and increases its profitability.

You will learn to

 Whether you are a CRM novice or want a fresh approach to your previous CRM training, in this course you will gain:

  • In-depth understanding of the benefits of CRM and the competitive advantage this methodology provides
  • Insight on the challenges and constraints organizations face in attempting to incorporate CRM
  • Appreciation for how technology can be leveraged to enhance a CRM initiative
  • Exposure to best practices in multiple vertical markets
  • Knowledge of the key decision variables related to CRM
  • An understanding of simple CRM techniques
  • Hands on practice including case study analysis and an individual project

ORIENT MCT
PO Box 44713,
7th Floor – MashreqBank Bldg ,
Electra Street
(Near Madina Zayed Shopping Center)
Abu Dhabi, UAE

  • +971 2 6225999